Sponsorship

Get Your Business On Track

  • A racecar with your company's logo and graphics competing on national television, in major markets, is the perfect marketing platform for activation & consumer engagement.
  • Raceday lasts all year long, both at the track and away from it. Your branding will be visible to hundreds of thousands of people throughout the season.
  • The NASCAR community of sponsors and teams is a great place to form new B2B connections.
  • The Martins Motorsports website & Twitter page, as well as Tommy Joe's Instagram, Twitter, & personal website will provide links, pictures, news, & keep fans updated.
  • Pit road is the perfect place to talk to your clients about expanding their business. Nothing closes deals like the excitement of NASCAR racing. Martins Motorsports can feature them on the truck, provide at-track hospitality, and give them an experience they can't find anywhere else.
  • Sponsoring a truck in a NASCAR National Touring Series is a great way to make your small to medium sized business appear just as big as your competitors. All businesses are the same size when written on a racecar
“We’ve done the Super Bowl, the FedEx Cup in golf...you name it. But, time & time again our clients tell us that NASCAR is the most exciting thing we do.”
— Mike Glenn - Executive VP Market Development FedEx
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Television

  • Fox Sports is the exclusive home of the NASCAR Camping World Truck Series.
  • NCWTS viewership was up 4% year-over-year.
  • Over 180 hours of NCWTS coverage during the season.

Digital

  • Increases in unique visitors (+7%), page views (+28%), and video views (+20%).
  • Increases of race day visitors in 12 of the 23 events in 2015.

Social

  • Average of 140k race day engagements with NCWTS content on the NASCAR Facebook page.
  • Average Twitter reach for NCWTS increased +22%.
  • 18 million impressions during NCWTS season finale in 2015.

National Spokesperson

  • Pre-race & post-race updates.
  • Media interviews with radio, television, local & national newspapers, websites, & podcasts.
  • Appearances & trackside interaction with fans.
  • Availability for meetings and personal appearances.

Public Relations

  • Work with local & national media outlets to assure race team & sponsor coverage.
  • Develop a media kit & race related PR items.
  • Develop off track story angles between races.
  • Assist sponsor representatives with garage tours, pit passes, & additional race tickets.
  • Work closely with NASCAR to ensure inclusion in all media opportunities.
“NASCAR Sponsorship is the best buy in marketing. The combination of awareness, favorability, & effectiveness is unparalleled in the sports world or anywhere else.”
— Larry DeGaris - Former Director, Center for Sports Sponsorship, JMU

Sponsorship Rights

  • Your organization's designated colors and graphics on a Martins Motorsports NASCAR Camping World Series Truck for the duration of the agreement.
  • Recognition as a sponsor on all driver and crew uniforms. ***
  • Primary recognition on equipment including the hauler, pit box, garage box, & pit banners. ***
  • At-track hospitality with guest appearances by the driver, as well as pit passes and seats on the team pit box.
  • Martins Motorsports will provide photos of the truck, driver, & team.
  • Use of the team name, logo, pictures, & registered marks.

*** Available with multiple race agreement ***